A serum is a water-based or oil-based skincare product you can apply to your skin after cleansing and either before or after a moisturizer.
They are formulated with powerful ingredients that penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great instrument for targeting specific skincare concerns such as rosacea, acne, psoriasis, eczema, wrinkles, skin discoloration, hair loss, dandruff, and so much more.
The water-based serum is applied before or under the moisturizing cream because the molecule is small. The oil-based serum is applied after or on top of the moisturizing cream because they have a larger molecule.
I prefer the oil-based serums because they keep the moisturizing cream underneath it moist all night or day depending on when you choose to use it. Our serums are formulated for each specific skin type and condition with botanical oils and extracts to produce results; leaves skin soft and smooth, evens skin tone and texture, minimizes wrinkles, fine lines, and pore size, balances the production of sebum, repairs and restores, and are affordable.